By Jersey Joe | Host of Reaver of Common Sense on SHR Media

Remember that viral call for a Mass Economic Blackout from November 25 to December 2? No spending. No restaurants. No events. No backing out. It was billed as a week long protest that would shake the foundations of Corporate America.

Instead, Americans set a record for Black Friday spending.

You cannot make this up.

According to industry reports, shoppers spent nearly twelve billion dollars online on Black Friday alone. That is the highest amount ever recorded in one day of online shopping. If this was a blackout, then it was the brightest one in history.

Activists swore they would starve the system. The system responded by asking if they wanted free shipping with their order. If anything, the so called blackout was drowned out under mountains of receipts, shopping carts, and sold out signs.

This is the difference between online activism and reality. Online, everyone is a revolutionary. Offline, they are adding a pair of boots, a television, and an air fryer to their cart. Blackouts sound powerful until the Buy Now button goes live.

There was no measurable impact. There was no economic slowdown. There was no great uprising against corporate power. There was simply a record breaking shopping day that proved once again that social media movements collapse the moment they encounter real world behavior.

The only thing that got blacked out was the credibility of the people pushing this idea. If your grand plan to defeat corporate greed ends with Amazon sales skyrocketing, maybe it is time to rethink the strategy.

About the Author

Jersey Joe

Administrator

View All Posts